Onderwerp: Mail komt aan in Spam-box

Welke regels hanteert Yahoo voor de inkomende e-mails? Alles bij Yahoo komt namelijk aan in de spam-box terwijl e-mails naar hotmail bijvoorbeeld goed gaan.

heb je reverse DNS ?

Yahoo kan inderdaad nog al eens een pain-in-the-butt zijn. De beste manier is om voor je SMTP server een whitelist proberen te verkrijgen.

Hiervoor moet je het volgende doen:

1. Zorg ervoor dat je technisch in orde bent. In de ogen van Yahoo wil dit zeggen dat:
   
   1. Jouw rDNS in orde is.
   2. Je gebruik maakt van SPF.
   3. Je gebruik maakt van DomainKeys.
   4. Dat je op geen RBL voorkomt (spreekt voor zich, maar goed).
2. Wanneer de technische kant op orde is, stuur je een mooi en braaf mailtje naar de mail admins van Yahoo, waarin je plechtig belooft geen spam te zullen verzenden. Ze hebben er zelfs een template voor (zie hieronder). Die stuur je naar: mail-abuse-bulk@cc.yahoo-inc.com

Code:

Dear Sir/Madam,

<korte introductie van jezelf>

This email is to kindly request that emails sent from our mail server are to be properly delivered into Yahoo user's inboxes. I would like to stress that our mail server is not involved in any spam activities and has been setup correctly according to your policies, including proper reverse DNS, SPF record, DomainKey record and is not listed by any RBL list.

Below you can find my answers to your questionnaire.


QUESTION 1. Do you rent, lease, buy or otherwise obtain email lists from companies, individuals, organizations, or websites (other than those you own) that do not indicate that the customer will be subscribed to this specific email list?
    a. If yes, do you explicitly send an opt-in confirmation email to the email addresses you have acquired?
        i. If yes, please send a text-only example of this email.
    b. If no, please explain how you obtain email addresses.


QUESTION 2. How do you verify that the true owner of the email address you have obtained is valid?


QUESTION 3. Do you offer list management services for other companies (i.e., as an ASP)? If so, please provide us with your standards for accepting your clients' email lists.

QUESTION 4. Do you rent, lease, sell, or otherwise give email lists to other companies, individuals, organizations, or affiliates without providing notice to the email users that they will be subscribed to the buyer's specific email list?

QUESTION 5. Please indicate the information below pertaining to email sent to Yahoo! mail.
a. How frequently do you send email to Yahoo! users in a given month and how many emails are sent in the average mailing?
b. If you send email to multiple addresses, how many addresses are sent to, for an average mailing?
c. If you are an ASP, what has your average client mailing frequency been over the past six months?
d. Are you emails informational and subscriber based (newsletters)?
e. Are your emails for marketing to other than existing customers?

QUESTION 6. Please specify your policies pertaining to both soft (4xx) and hard (5xx) SMTP response codes or bounce messages.
a. Do you remove email addresses from your mail server or list if emails to them bounce?
    Soft:
    Hard:
b. How many bounced emails are required before you consider an email address to be inactive and subject to removal from your list?
    Soft:
    Hard:
    i. After an email address reaches your bounce limit, how long (i.e., minutes, hours, etc.) does it typically take to remove the email address from your list?
        Soft:
        Hard:
c. Are there any circumstances under which you ignore the standard definitions (4xx) being temporary and (5xx) being permanent, and instead apply your own non standard interpretation?  If so, when/what/how?


QUESTION 7. If a user requests removal from your email list, how long (i.e., minutes, hours, etc.) does it typically take to remove the emailaddress?
      When user clicks an unsubscribe link (if applicable):
      When user requests removal:
      Other:

QUESTION 8. If a user is removed from your email list, what happens to that email address in your database?


QUESTION 9. Please copy and paste a text-only example of a recent mailing, having the delivery issue, including full Internet headers.  Include the entire error message if email is being returned or undeliverable.

Within a Yahoo! Mail account, you can display this information by clicking the "Full Headers" link located within the message in the bottom right-hand corner.

QUESTION 10. Please provide all of the active email IP address(es) and domain names you are currently using to send your mailings including notes with regards to dedicated or shared status for each.  We do request email administrators to describe which of their clients corresponds to each IP address.  Please submit this information in the following format:

QUESTION 11. Are these IP addresses dedicated solely for your company's mailings? If not, please specify which IP addresses of your email servers are used only by your organization.  Please use the following format:

   IP Address:  xxx.xxx.xxx.xxx
   Mail Server Domain Name:  server_name.domain.com
   Notes: billing, employee newsletter, company in-house information only

QUESTION 12. Are you planning on utilizing DomainKeys (http://antispam.yahoo.com/domainkeys) to authenticate your mailings?If so, when do you plan to fully implement and use DomainKeys?

QUESTION 13. Please provide the "From" address(es) in the mailings you send.

QUESTION 14. Please provide the URL of your web site.

QUESTION 15. Please provide the URL of your Privacy Policy and other relevant policies.

QUESTION 16. Please provide the URL of the site at which users opt-in to receive your mailings.

QUESTION 17. Finally, please provide the following contact information:
         Company name:
         Postal Address
         Key contacts
         Contact email address for important service announcements:

Na het insturen van deze vragenlijst, hebben we netjes antwoord gekregen. En na een aantal keren over en weer mailen, hebben ze ons een whitelist gegeven. Daarna nooit meer problemen gehad.

Dit dateert van een jaar of 2 geleden, maar ik veronderstel dat de regels nog steeds min of meer hetzelfde zijn. Het is vooral belangrijk dat je in je antwoorden benadrukt dat je geen spammer bent.

Het is dus wel even werk, maar daarna nooit geen problemen meer.

Veel geluk

Oorspronkelijk geplaatst door rackhost.be

heb je reverse DNS ?

Ja, anders zouden de e-mails niet goed aankomen bij hotmail.

Oorspronkelijk geplaatst door Ingvald

Yahoo kan inderdaad nog al eens een pain-in-the-butt zijn. De beste manier is om voor je SMTP server een whitelist proberen te verkrijgen.

Hiervoor moet je het volgende doen:

1. Zorg ervoor dat je technisch in orde bent. In de ogen van Yahoo wil dit zeggen dat:
   
   1. Jouw rDNS in orde is.
   2. Je gebruik maakt van SPF.
   3. Je gebruik maakt van DomainKeys.
   4. Dat je op geen RBL voorkomt (spreekt voor zich, maar goed).
2. Wanneer de technische kant op orde is, stuur je een mooi en braaf mailtje naar de mail admins van Yahoo, waarin je plechtig belooft geen spam te zullen verzenden. Ze hebben er zelfs een template voor (zie hieronder). Die stuur je naar: mail-abuse-bulk@cc.yahoo-inc.com

Code:

Dear Sir/Madam,

<korte introductie van jezelf>

This email is to kindly request that emails sent from our mail server are to be properly delivered into Yahoo user's inboxes. I would like to stress that our mail server is not involved in any spam activities and has been setup correctly according to your policies, including proper reverse DNS, SPF record, DomainKey record and is not listed by any RBL list.

Below you can find my answers to your questionnaire.


QUESTION 1. Do you rent, lease, buy or otherwise obtain email lists from companies, individuals, organizations, or websites (other than those you own) that do not indicate that the customer will be subscribed to this specific email list?
    a. If yes, do you explicitly send an opt-in confirmation email to the email addresses you have acquired?
        i. If yes, please send a text-only example of this email.
    b. If no, please explain how you obtain email addresses.


QUESTION 2. How do you verify that the true owner of the email address you have obtained is valid?


QUESTION 3. Do you offer list management services for other companies (i.e., as an ASP)? If so, please provide us with your standards for accepting your clients' email lists.

QUESTION 4. Do you rent, lease, sell, or otherwise give email lists to other companies, individuals, organizations, or affiliates without providing notice to the email users that they will be subscribed to the buyer's specific email list?

QUESTION 5. Please indicate the information below pertaining to email sent to Yahoo! mail.
a. How frequently do you send email to Yahoo! users in a given month and how many emails are sent in the average mailing?
b. If you send email to multiple addresses, how many addresses are sent to, for an average mailing?
c. If you are an ASP, what has your average client mailing frequency been over the past six months?
d. Are you emails informational and subscriber based (newsletters)?
e. Are your emails for marketing to other than existing customers?

QUESTION 6. Please specify your policies pertaining to both soft (4xx) and hard (5xx) SMTP response codes or bounce messages.
a. Do you remove email addresses from your mail server or list if emails to them bounce?
    Soft:
    Hard:
b. How many bounced emails are required before you consider an email address to be inactive and subject to removal from your list?
    Soft:
    Hard:
    i. After an email address reaches your bounce limit, how long (i.e., minutes, hours, etc.) does it typically take to remove the email address from your list?
        Soft:
        Hard:
c. Are there any circumstances under which you ignore the standard definitions (4xx) being temporary and (5xx) being permanent, and instead apply your own non standard interpretation?  If so, when/what/how?


QUESTION 7. If a user requests removal from your email list, how long (i.e., minutes, hours, etc.) does it typically take to remove the emailaddress?
      When user clicks an unsubscribe link (if applicable):
      When user requests removal:
      Other:

QUESTION 8. If a user is removed from your email list, what happens to that email address in your database?


QUESTION 9. Please copy and paste a text-only example of a recent mailing, having the delivery issue, including full Internet headers.  Include the entire error message if email is being returned or undeliverable.

Within a Yahoo! Mail account, you can display this information by clicking the "Full Headers" link located within the message in the bottom right-hand corner.

QUESTION 10. Please provide all of the active email IP address(es) and domain names you are currently using to send your mailings including notes with regards to dedicated or shared status for each.  We do request email administrators to describe which of their clients corresponds to each IP address.  Please submit this information in the following format:

QUESTION 11. Are these IP addresses dedicated solely for your company's mailings? If not, please specify which IP addresses of your email servers are used only by your organization.  Please use the following format:

   IP Address:  xxx.xxx.xxx.xxx
   Mail Server Domain Name:  server_name.domain.com
   Notes: billing, employee newsletter, company in-house information only

QUESTION 12. Are you planning on utilizing DomainKeys (http://antispam.yahoo.com/domainkeys) to authenticate your mailings?If so, when do you plan to fully implement and use DomainKeys?

QUESTION 13. Please provide the "From" address(es) in the mailings you send.

QUESTION 14. Please provide the URL of your web site.

QUESTION 15. Please provide the URL of your Privacy Policy and other relevant policies.

QUESTION 16. Please provide the URL of the site at which users opt-in to receive your mailings.

QUESTION 17. Finally, please provide the following contact information:
         Company name:
         Postal Address
         Key contacts
         Contact email address for important service announcements:

Na het insturen van deze vragenlijst, hebben we netjes antwoord gekregen. En na een aantal keren over en weer mailen, hebben ze ons een whitelist gegeven. Daarna nooit meer problemen gehad.

Dit dateert van een jaar of 2 geleden, maar ik veronderstel dat de regels nog steeds min of meer hetzelfde zijn. Het is vooral belangrijk dat je in je antwoorden benadrukt dat je geen spammer bent.

Het is dus wel even werk, maar daarna nooit geen problemen meer.

Veel geluk

Thanks! Ik zal hiermee aan de slag gaan. Heb je toevallig hier ook een link van? Waar alles staat beschreven.