250.000 .co domains were registered the last 3 days since the
general release. Most brand names have secured the brand new .co
domain; Amazon, Apple, Cartier, BMW, American Express etc.
If you still don´t "get it", then here are 5 arguments why you
should register your .co domains today
Here are my 5 arguments why .co domains will be big, and could easily get in the top 10 inside the next years.
1. The timing is right.
the timing of the .co domain launch is perfect. The well of good .com domains has dried up with 150 million registered .com domains since 1995. If you start searching for a .com domain for your new company website, new blog or new product it is practically impossible to find any 1-5 letter character combination with .com. So what do you do? Ignore the snappy name on your wish list and go for a longer .com domain, try to buy the domain from the original registrant or look for another top level domain where it is available? .co is an obvious alternative.
2. Great recognition value
.co just have great traits when it comes to being memorable, intuitive and catchy. Hotels.com vs hotels.co? the difference is hard to spot. In Internet time 1 year is a long time, and Internet users are quick to adapt. Especially if the new version is better than the old one.
3. Low registration barriers for .co
The .co domain launch has no restrictions and a low price, which will make it accessible for all. This is where .cm failed and never recovered. Again, referring to my argument from before .co is a lot more catchy than .cm.
4. Multiple usage possibilities
One character less and you have certainly much more abbreviation possibilities. Whether you are based in Colorado, have a company or other type of commerce (consultant!), promote a community or is part of a Coop, these are all great arguments for using a .co domain.
5. Typo for .com
I just wanted to mention this one. For brand protection it is ultra important to have the .co domain. How many hits do you expect to get at Facebook.co from spelling mistakes? A lot. This will also count for premium keyword domains like hotels.co, travel.co, cars.co and all the other ones, which surely already have been registered months ago by the professional domain businesses.
CONCLUSION
Come 2015 and will we really remember if .com or .co came first? If new fresh .co web sites pop up, could it be that we will even develop a mindset that .co is for the web 3.0, web 4.0, web 5.0 companies while .com is the old web 2.0 stuck in the past? .co domains will be big.
Have a great weekend!
Christopher Hofman Laursen
European Domain Centre ApS
Langebrogade 5
1411 Copenhagen K
Denmark
Oorspronkelijk geplaatst door kixtart
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21/07/10 20:14
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